Northern Lites: Sometimes Less Really is More

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There’s a time for big, bold, double-everything beers.
This isn’t that time.

Lately, we’ve been reaching for something lighter.
Not just in our glasses, but in life. Slower afternoons. Longer walks. Low-effort plans with high-return vibes. The kind of summer where nothing’s urgent and everything tastes better outside.

Enter Northern Lites—our new trio of light beers brewed for real life. Have one, maybe two, and still go mountain biking. Or not need to skip the hike.

“We didn’t set out to make ‘lite’ beer—we set out to make lighthearted beer. Something easygoing, but still full of character. Northern Lites is about giving people a way to slow down, savour the moment, and still have energy for what’s next.” ~ Sean Hoyne, Brewmaster

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You’ll find three laid-back styles in this lineup:

  • Raspberry Wheat Ale – Dry, crisp, and just tart enough to make you look up from the group chat.
  • Hazy Pale Ale – Soft citrus and subtle hops. Chill in a can.
  • Canadian Lager – Clean, classic, no notes. Your dad would probably love it. You definitely will.

All three come in under 5% ABV.
Because sometimes the goal isn’t to go hard. It’s to stay. Stay present. Stay hydrated. Stay at the beach just a little longer.

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Photo: Drew Austin

You can grab the whole trio in our new mixed 6-pack, available now at select liquor stores and the Growler Station. They won’t be around forever—just long enough to remind you that summer doesn’t have to be loud to be good.

Sometimes a little is all you need.
Sometimes less really is more.

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Photos: Rob Wilson